GC can give advice and guidance to clients seeking to market their businesses on-line. We can improve website traffic with search engine optimisation (SEO) and promote your site through on-line directories, PR distribution and social media. We can buy and create web banner advertising, source email lists and build email marketing broadcasts. We can plan and manage search engine (pay per click) marketing campaigns. And we can help you use e-marketing effectively, to build your business.
The significance of the internet as a marketing channel cannot be overstated. Internet sales in the UK are rapidly climbing. In the eight years up to 2008, on-line sales rose by 3,500% to £42bn. Despite the recession that figure is expected to increase to £72bn by 2010. We will make sure that you don't miss out.
Social media
Services such as Digg, Facebook, Twitter and StumbleUpon are all social media. Building brand awareness through social media is becoming increasingly important. Web 2.0 services are growing in popularity and traffic, with participation expanding across the demographic spectrum. People are looking for more information on the web and they want an interactive experience. They want to share information and news and hear what others are saying. Social-networking can be harnessed as the ideal marketing tool to connect and establish a relationship with your target audience.
email marketing
Direct email is a very effective on-going marketing activity as it provides an opportunity to sell in to existing customers who may need reassurance of their purchasing decision (to confirm further purchases) or may be unaware of other items in your product range. It can be used to build your relationship with existing customers and to promote the incremental sales of seasonal offers and new products.
We can help you expand your distribution list by incorporating a form on your website. And we can purchase opt-in email address lists to provide the option to target new customers. GC can create and distribute your html emails (examples can be seen here). We undertake this through a third party server based email management and distribution service. Find out more at: www.verticalresponse.com
Search engine marketing
With a search engine marketing campaign GC can ensure your website appears at the top of the search results, in the sponsored listings, for any chosen keywords. We can help with keywords research and originate, refine and manage the campaign for you using Google, Yahoo or Live search engine options.
A well optimised site can gain a prominent position in the organic listing on the search engine results page (SERP) for your selected keywords. In the longer term this may be preferable but pay-per-click (ppc) advertising takes effect immediately (without the need for SEO on the site itself). It is also a means of maintaining a high ranking for selected keywords that your site is not optimised for.
Case Study: Grosvenor Contracts
Located in London, Grosvenor Contracts is one of the UK's leading curtain and blind cleaning, maintenance and supply companies. Operating in a highly competitive field they provide cleaning services to commercial clients and specialised services to the health care sector.
Recognising the growing importance of their website as a platform for new business they commissioned GC to generate additional web traffic and increase sales. We developed targeted Goggle Adwords and Yahoo Sponsored Search campaigns which generated a measurable increase in website visitors.
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